Cellfire, Inc. Privacy Policy

Effective Date: November 26, 2007

Cellfire values your privacy. This policy applies to the Cellfire or Cellfire Express services (collectively, the "Service").

If you have any questions about this Policy, please feel free to email us at CellfireConsumerSupport@catalina.com or write to us at:

Cellfire Privacy
2890 Zanker Road
Suite 200
San Jose, CA 95134 USA

This Privacy Policy describes the types of personal and non-personal information we collect when you use the Service, how we use such information and to whom and under what circumstances we may disclose it. By using the Service, you agree to the terms of this Privacy Policy. If you do not agree to these terms, please do not use the Service.

Cellfire uses the personal information we collect to provide the Service to you. We will not rent, sell or share your personal information with any other company for its own marketing purposes without your consent.

Information Collection

In order to offer you the best possible experience using the Service, we collect the following information:

Information you provide. When you download and/or use the Service, we may ask you for personal information, such as your name, mobile phone number, email address, zip code, age, and gender. You may also have the opportunity to provide the email addresses or mobile phone numbers of friends or family members to tell them about the Service. We may combine the information we collect from you with information about you that we receive from other online and offline sources, such as from our merchant Partners, in order to provide you with a better experience and to improve the quality of the Service. For certain services, we may give you the opportunity to opt out of our combining such information.

Mobile device identification information. When you connect to the Service on your internet-enabled mobile device, if your service provider uniquely identifies the device, Cellfire will receive this information. Cellfire may use your unique mobile device identification information to offer you extended services and/or functionality. Certain Cellfire services may require our collection from you of the phone number for your device. Additionally, through the use of your mobile phone, we may collect your phone number and/or name. We may associate that information to the mobile device identification information and to other information we have collected from and about you; however we will not use that number for telemarketing.

Mobile device physical location. Some mobile phone service providers are required to operate a system that will pinpoint the physical location of devices that use their service. Depending on the provider, Cellfire may automatically receive this information. Some mobile and web platforms allow the user to opt-in to location based services. If you opt-in to providing a Cellfire application or website this information, we will receive your location.

Usage information. As part of the standard operation of the Service, we may collect certain non-personal information from you. For example, when you use the Service, your mobile phone automatically records and sends basic information about your use to Cellfire. This may include the dates and times you used the Service, your phone's manufacturer and model and your response to messages the Service sends. We may combine this non-personal information with your personal information.

Direct communications with Cellfire. When you send email or other communications to Cellfire, we may retain those communications in order to process your inquiries, respond to your requests and improve our services.

Information you provide on our Partners' websites. We offer some of our services in connection with the websites run by our merchant Partners. Personal information that you provide to those sites may be sent to Cellfire, and we will use it in accordance with this Policy. Our Partners' sites may have privacy practices that are different from Cellfire's (and which we do not control), and we encourage you to read their privacy policies.

Merchant Loyalty Information. Cellfire may collect and store various merchants' Loyalty Card numbers for you. These numbers will be stored on Cellfire's servers, and will be transmitted between Cellfire's servers and your device.

Information Use

We may use your personal and non-personal information for any of the following purposes: (1) to provide products and services to you, including the display of personalized content, offers and advertising; (2) to help address problems with and the functioning of the Service; (3) to monitor and conduct internal reviews of the Service; (4) to help us better understand and improve the use of the Service, and to develop new services; (5) to protect the security and integrity of the Service; and (6) to contact you, if necessary or at your request. Location information is used to provide relevant content for the user.

Information Sharing

Cellfire may share aggregate, non-personal information with our related companies, consultants, advertising clients, merchant Partners, service providers, advertising agencies and other third parties.

Cellfire may share your personal information with other parties in the following circumstances:


Cellfire, or third parties that it uses to provide or monitor its services, may use cookies, web beacons, or similar technologies (small pieces of data we store for an extended period of time on your computer, mobile phone, or other device) in combination with your Cellfire information to enhance and personalize your experience on Cellfire and its web and mobile sites, including to operate and improve offerings through Cellfire; to help authenticate you when you use Cellfire; to remember your preferences and registration information; to present and help measure and research, via statistics and data collection, the effectiveness of the Cellfire offerings and e-mail communications; and to customize the content provided to you through Cellfire.

Cellfire may also use ad network providers and other service providers to help present customized content and advertisements on Cellfire and other Web sites. These providers use cookies, web beacons, or similar technologies on your computer to help present, better target, and measure the effectiveness of their content and advertisements, using data gathered over time and across their networks of Web pages to determine or predict the characteristics and preferences of their audience. Cellfire may share certain non-personally identifiable information about you as a Cellfire user (such as user age and zip code) with certain ad network and service providers, to help them deliver more relevant content and advertisements through their networks. Cellfire will not share any personally identifiable information with these providers. The use of cookies, web beacons, or similar technologies by such ad network and service providers is subject to their own privacy policies, not Cellfire's. Click here to learn more about these ad network providers and other service providers and the choices you have about these technologies, including your options to opt-out of this use of your anonymous information.

Information Security

We have taken certain physical, electronic, contractual and managerial steps to safeguard and secure the information we collect from our users and store on our servers.


If we change this Privacy Policy, we will post those changes here and revise the Effective Date accordingly.

Contact Us

If you have questions about this Privacy Policy, you can contact us at:

Cellfire Privacy
2890 Zanker Road
Suite 200
San Jose, CA 95134 USA