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Direct communications with Cellfire. When you send email or other communications to Cellfire, we may retain those communications in order to process your inquiries, respond to your requests and improve our services.

Information you provide on our Partners’ websites. We offer some of our services in connection with the websites run by our merchant Partners. Personal information that you provide to those sites may be sent to Cellfire, and we will use it in accordance with this Policy. Our Partners’ sites may have privacy practices that are different from Cellfire’s (and which we do not control), and we encourage you to read their privacy policies.

Merchant Loyalty Information. Cellfire may collect and store various merchants’ Loyalty Card numbers for you. These numbers will be stored on Cellfire’s servers, and will be transmitted between Cellfire’s servers and your device.

Information Use

We may use your personal and non-personal information for any of the following purposes: (1) to provide products and services to you, including the display of personalized content, offers and advertising; (2) to help address problems with and the functioning of the Service; (3) to monitor and conduct internal reviews of the Service; (4) to help us better understand and improve the use of the Service, and to develop new services; (5) to protect the security and integrity of the Service; and (6) to contact you, if necessary or at your request.

Information Sharing

Cellfire may share aggregate, non-personal information with our related companies, consultants, advertising clients, merchant Partners, service providers, advertising agencies and other third parties.

Cellfire may share your personal information with other parties in the following circumstances:

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